4/18/2023 0 Comments Daily billboard![]() ![]() If you were to advertise to a higher income level, then it could cost much more than advertising in a lower-income area. Like with most advertising campaigns, the type of people to see the billboard will affect the cost (factors like income level, gender, age, and religion matter). The more people to see the billboard, the bigger the final cost you should expect some billboards might be cheaper even if placed in high traffic areas, especially if they aren’t fully visible or if the place is crowded with billboards. NOTE: Rates found while browsing the Lamar Advertising tool Other factors that will influence the cost NOTE: Prices are going to vary depending on the location and the company offering the billboard. The Lamar Inventory tool will show you the price of billboard advertising in your local area: Type of Billboard Price Range Large (Bulletin Board) $1,000 to $80,000 per 4 weeks Medium (30 Sheet Poster) $500 to $1000 per 4 weeks Small (Junior Poster) $200 to $5,000 per 4 weeks Digital $3,000 to $50,000 per 4 weeks Our research also showed us that a Boston four-week billboard advertising campaign can cost between $10,000 and $25,000, while the same campaign might cost between $7,500 and $14,000 in San Diego. Want to start a business? It will cost you this muchĪn advertising firm in Baraboo, WI, will charge for a four-week billboard just around $250, while the same billboard advertising might cost $15,000 or even more in New York City. They will cost around $700 to $3,500 for 8 to ten hours per day, depending on the area. These are billboards hooked to a truck that drives around a city or up and down a road you choose. Some businesses will opt for mobile billboards. This type of message can also be very targeted because it can be changed at any given moment, making it easier for you to add or remove messages based on different days, holidays, or local events. A lot of businesses will prefer digital billboards because they are usually very dynamic, well lighted, and will capture the eyes of a lot of drivers. You can also rent the whole digital billboard, so only your messages are shown, but the price might reach $10,000 if it is placed in a crowded place. The same factors as for all billboard advertising types will apply to this one as well. This type of advertising will be cheaper, only costing between $200 and $1,000, but your message might get lost between the others displayed on the board. The digital billboard with multiple messages, for example, will display a message every few seconds. Our table below will clear some of these things up. This is the reason why billboard advertising doesn’t have a fixed price and can vary anywhere from $10 to $200.000 per month. The duration of the contract you sign with the advertising company will also be a factor in the end price. If you choose to place the billboard in an area that generates little traffic, the price will be lower but your message will reach fewer people. The most important factor influencing the end cost of billboard advertising is the location of the billboard. This advertising method is visible for both cars and pedestrians passing by because the main message is placed on an elevated board close to the roadside. Many companies use billboard advertising to send their message to thousands of people that are on the move. ![]()
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